As any business owner knows, successful marketing is one of the most important elements in growing its customer base and increasing profits. One of the best and smartest ways you can market any business today is through email. Read on to learn how to put some power behind your marketing campaign to make it successful.
Your email should have a personal tone. Like any other kind of marketing, treating your customers as individuals can make them more likely to respond positively to your message. One way to project a friendly tone is to include the reasons they signed up for your emails, if you know what those are.
Make sure that everything you mail out has been proofread. Every email and newsletter you send out should be error-free. You should also test the layouts of your emails to make sure they are displayed properly on different browsers and devices. Also, check any links you include in the email to ensure they work.
Be sure to test different email formats. The beginning of your emails should include new information and offers. Trying out different layouts will help you find what works the best. Then, when you figure out what works for you, you want to use it to your advantage. Your customers will be more comfortable with something that is useful and familiar to them.
Keep your branding consistent at all times. Be consistent in your emails, using the same colors, and always including the company logo. Use a standard, easy-to-read font. Your recipients will be more aware of the appearance of your messages and focus on them. Familiarity is a crucial factor to the success of your email marketing campaign, and your overall business.
Limit yourself to sending only one email message each week. Most likely, your subscribers receive dozens of emails every day. Customers may skip your emails if they receive too many of them.
It may sound obvious, but it is very important to ensure that you store correct email addresses. A simple formatting error or typo can result in dozens of messages that are bounced back to you as unable to be delivered. You have better things to do!
While in the opt-in process, be sure to ask for the names of your customers, especially their first name. If you have a name for each customer, you can send a personalized newsletter with the customer’s name. Your emails will be different from other emails and your recipient will feel less anonymous.
When people sign up for your email list, be clear about what they can expect. Tell them exactly what kinds of emails they’ll be getting and when they’ll be getting them. Your subscribers should not be surprised then by the emails you send.
Personalize your emails anyway you can, so that your subscribers feel your personal attention. By making the email seem personalized, and less like a form letter, the recipient is less likely to ignore it. An easy way to identify your customer is adding their first name, but you should do more. In your data from their opt-in or subscription, you should be able to discern their geographic location, the time they registered and even why. Use all of this information to focus your message to your readers’ needs.
Being reported for emailing spam is harmful to any business. Therefore, every company should safeguard it’s reputation by having a two-step opt-in procedure that requires a confirmation. Those who have signed up for your list should immediately get a confirmation email regarding their subscription. Place a confirmation link in the email, as well as a link where they can unsubscribe. Your subscribers will like the extra security measure, and you will have extra proof that you are not spamming your email recipients.
Concise subject lines are key. Subject lines that contain 60 characters or fewer are more likely to grab readers’ attention, resulting in higher open rates than rambling, overly long subjects. Important information should be listed in the beginning, so attention is piqued.
If your business follows branding guidelines, always keep marketing emails consistent with these guidelines. Keep to the same color scheme and be sure to incorporate your company logo with every email you send. If you have built up a strong reputation, then your emails will be seen in a good light.
You may be able to use social networking sites, such as Facebook, Twitter, or YouTube, to make your email marketing more successful. This will allow your customers to pass your information along to their friends, and you can add new people to your email list when you engage social networking visitors and pique their interest.
It is generally good practice to have your readers confirm more than once before you send them emails. People often don’t type their email addresses correctly. Common errors include transposing two characters or using the wrong TLD (.net instead of .com, for instance). Making them enter their email twice will help to cut down instances of mistakes like these, and it will ensure that your emails reach them.
Your email subscription confirmation should be opt-in. This gives your customers the opportunity to think about whether they really want your marketing emails before they agree to receive them. Many people feel this limits the number of email addresses they receive, but the problems it prevents makes the effort worth the trouble. It will help avoid unhappy customers or worse, spam complaints.
Keep an eye on your competitors’ email marketing programs. This can be done simply by becoming a subscriber to their email list. Knowing what they are doing will help ensure that your e-mail campaigns are better than their campaigns. Look for things that they don’t have, and offer them. Try to develop a better promotion than they are offering.
Marketing your products successfully becomes easier with an effective email marketing plan. By using email to reach your clients and customers, you can increase your profit and build relationships with those who you are trying to reach. Use the tips in this article to build a solid email marketing plan to drive sales through the roof!