When a business owner first sets up an email marketing campaign, he or she may unknowingly breach established standards of etiquette. There is a certain way to handle email marketing professionally that will keep your customers happy and looking forward to receiving communications from you. Below, you will find some helpful tips on email marketing etiquette.
Personalize your emails wherever possible. As with all other marketing techniques, customers usually do more business with those they feel a connection with. An example of this is including the reasons that they signed up for your emails if you know that information.
Utilize various resources and learn as much as you possibly can about the concept of email marketing. Books on the subject may be available in libraries and online. There is surely a course or workshop in your area that can help as well.
Don’t send emails to people who have not given their express consent. If you begin sending out spam emails then the likelihood is that you will not be taken seriously. Some customers will be significantly annoyed and cut the connection with you altogether by bringing their business elsewhere.
One great way to increase the success of your email marketing campaigns is to give your customers choices. Customers should be able to select the frequency with which they receive messages and what personal information they want to disclose to the business. Giving your customers more control over the process will make them more comfortable.
The best way to avoid sending emails that are spammy is by studying spam emails firsthand. Get a free email address, post your new email address in various places on the Internet, and it won’t be long before your inbox is jammed with spam. No one wants that. Learn from their mistakes and correct any that exist in your own email campaign. Making sure that your emails differ significantly from those of spammers makes your brand seem more credible.
Always take feedback seriously when it comes to your email marketing campaign. Active feedback and/or passive feedback can be quite helpful. Active feedback means things like customer opinions or suggestions. You should also use passive feedback, which is more subtle. There are dozens of resources available to see which of your links are getting clicks.
It’s important that you have someone’s permission before you put them on your email list. If they have not, they may send an abuse report to your ISP, web host or bulk email provider. If your ISP gets enough complaints about you, they may drop you for spam policy violations.
Make sure your recipients know what to do. This tells your recipients directly in the email what they should do. Any added links should be clear and have instructions for use. You can even repeat these sections in both ends of your message, the top and the bottom.
Perhaps an obvious, but nevertheless critical, email marketing tip is to verify the accuracy of all email addresses. Having to resend emails or having them go to incorrect addresses will be a complete waste of your time and resources, and could cost you customers! It’s a pointless waste of time!
Try using a personal tone in your email campaign. Customers will respond more positively to such messages rather than all the ones that are bland or impersonal. Messages that are sent from a President, CEO or other prominent figure of a company will leave a strong impression on customers.
Don’t add any email address to your mailing list without getting permission first. Adding random emails to your list will not only draw the ire of the owner of those emails, but other customers, as well. As well, you may find that your email service provider may kick you off the service for violating spam rules.
Keep in mind that the ultimate goal of any email marketing campaign is to build your brand and sell more products. Do not cut corners, target the wrong customers, or use any other misleading tactics. Never forget that every action you take effects your company’s reputation.
Test your emails across a variety of platforms for the most effective campaigns. Once you create a template that looks perfect from where you are, try it on a variety of browsers, operating systems and email clients. Emails can vary on how they appear in different email clients, such as Linux Gmail or Windows Hotmail.
Your marketing emails need to stay short. The content you choose should be direct and to the point. This communicates to the reader that you value his or her time. This will also ensure that your subscribers read until the end of the email. This is quite essential, as you probably will have important links and content at, or near, the end of the email.
One thing that can really harm a business is if it receives a reputation of spamming. You should make sure that this doesn’t happen to you by asking your email list to confirm that they want to receive emails. When a visitor signs up for your email list, they will automatically be sent a confirmation email that asks them to confirm the subscription. There should be a “yes, confirm my subscription” and a “No, I don’t want to subscribe” link in your validation email. This is an effective way to make sure that your emails are not treated as spam. It will inspire confidence in your customers and let them know you value their security.
Use “Alt” tags on the images you use in your email communications. The text in these tags will replace the images that fail to load, or are prevented from loading by the email client. The tag should appropriately describe the missing image. Don’t forget to include Alt tags on your links, as well.
As you have learned from this article, it is very essential that if you are using email marketing you do it the right way. If you treat your customers poorly, you will see a drop in subscribers almost immediately. Using what you’ve read here is a great step towards a profitable email marketing campaign!